project-image

Yoku Towel

Created by Hono Bono

A modern towel made with the finest cotton in the world. Devotedly crafted in Imabari, Japan.

Latest Updates from Our Project:

DAY 1 - We are... live?
over 2 years ago – Thu, Nov 11, 2021 at 05:34:01 AM

The truth is, we delayed our launch by 3 months. There were so many things that we found we could fine-tune. We wanted to make a video trailer, take better photos, include more visuals, improve our copywriting, and re-draw our infographics. There were many amazing campaigns out there that we constantly compared ourselves to. We had a few setbacks. We were daunted by the possibility of failure.


Yet, our family and friends were ever so encouraging and supported us endlessly. They told us they were eagerly anticipating our product launch and offered their help and support. We did not wish to disappoint them nor keep them waiting, and decided to launch it today. Even if things might not work out, we are grateful for the chance to bring a brand and a product that we deeply believe in from conceptualization to realization. We find that the experience has been extremely rewarding.


From the bottom of our hearts, thank you.


Now, we are very happy to be launching on Kickstarter! We really need all your support. Without precious backing, our Yoku Towel collection cannot be brought to development. Please like, share, and spread word of our campaign. It means a lot to us and our supporters!

What's exclusive in this campaign?

  • Our 3 potential colorways - Pumpkin, Skyway, Sea (and another Community color that is still in conceptualization) - are currently only available on our Kickstarter campaign and will not be available in our future online store.
  • Our Kickstarter campaign backers will also enjoy greater savings now than if they are to wait to purchase our Yoku Towel at retail prices in our future online store.
  • Our first 400 backers with pledge(s) above SGD30/USD20 will also receive a complimentary scented candle, hand-poured by the team, as a way of showing our heartfelt appreciation.

Rewards available on launch

Suggestions?

If you have any suggestions for us, leave a comment or drop us an email at [email protected]!